Product Family Microsite

Towards the middle of the product life cycle of a product family of X-ray systems, Siemens Healthcare wanted to revive its marketing communication. To this end, Spirit Link Medical produced a microsite dedicated to the X-ray systems.

Spirit Link Medical succeeded in creating a website for three target audiences - consultants from different specialist fields – equally informative for each group. Product information is tailored to meet exactly the individual needs and concerns of the respective group.

The microsite is thus able to address potential customers with a targeted message and contributes significantly to product marketing at Siemens Healthcare.

Ralf Hassel
Tel.: +49 (0) 9131 / 977920
Mail: ralf.hassel@spiritlink.de