// Live-webinar //
Our 11 Thoughts
on
Siemens Healthineers’
Marketing Communication
17:05 – 17:25
Now let's discuss
your thoughts
Thought 1
Run MarCom as a
business function
Thought 2
Think more about
segmentation and targeting
Thought 3
Ensure portfolio clarity for
customers and for sales
Thought 4
Be the healthcare champion of the digital customer experience
Thought 5
Build better digital relations than your competition
Thought 6
Shift your focus to continuos content marketing
Thought 7
Use existing data for marketing purposes
Thought 8
Stand by your brand values
Thought 9
Good marketing should be emotional and easy to understand
Thought 10
Develop good interplay between HQ and countries
Thought 11
Encounter increasingly complex marketing with training
17:25 – 17:30
Ending
today's webinar
Let's meet in the plenum
