Artis with PURE
Siemens Healthineers (still known as Siemens Healthcare at the time of the project) is known for its advanced medical technology. The Artis interventional angiography systems offer not only technical perfection but also even simpler and more efficient operability. Our job encompassed everything relating to the launch of the new platform for interventional radiologists worldwide, from product name and claims to key visual and accompanying communication.
With Artis with PURE, users can exploit the full potential of their angiography systems. Our emotional launch trailer contains powerful images of how it feels when obstacles are removed and things begin to gain momentum.
Even in the web feature, we stay true to the PURE design principles – dynamics, clarity and simplicity. Users can discover the individual features through brief interactive views.
Further communication components include the trade fair multi-touch app, events showcasing and giveaways that reinforce the message.
“Artis with PURE shows just how dynamic and emotional communication can be in healthcare – without having to disappoint expert expectations. The key to success was the close, trusting cooperation with the Siemens Healthineers team. The result is strong, unique communication that will mesmerise the target group.