Siemens Healthineers
Artis with PURE

Our Task

Siemens Healthineers (still known as Siemens Healthcare at the time of the project) is known for its advanced medical technology. The Artis interventional angiography systems offer not only technical perfection but also even simpler and more efficient operability. Our job encompassed everything relating to the launch of the new platform for interventional radiologists worldwide, from product name and claims to key visual and accompanying communication.

Our Approach

Artis with PURE® – Adding smooth to smart: working together with the Siemens Healthineers team, we developed a communication strategy that reflects first-rate user experience combined with uncomplicated user guidance: This is supported by the PURE design principles: dynamics, clarity and simplicity.

Implementation

With Artis with PURE, users can exploit the full potential of their angiography systems. Our emotional launch trailer contains powerful images of how it feels when obstacles are removed and things begin to gain momentum.

Even in the web feature, we stay true to the PURE design principles – dynamics, clarity and simplicity. Users can discover the individual features through brief interactive views.

Further communication components include the trade fair multi-touch app, events showcasing and giveaways that reinforce the message.

The Outcome

“Artis with PURE shows just how dynamic and emotional communication can be in healthcare – without having to disappoint expert expectations. The key to success was the close, trusting cooperation with the Siemens Healthineers team. The result is strong, unique communication that will mesmerise the target group.

Award: Comprix

More information?

GUNTHER TUTEIN
Managing Director
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