Added value for the customer: For Siemens Healthineers, value-based marketing should be the golden thread running through all communication activities. Our job here was to accompany and support Siemens Healthineers communications managers in implementing this.
The COF Cookbook supports a new form of communication that puts the focus back on added value for the customer. It is changing the face of marketing at Siemens Healthineers. The company no longer puts the focus on themselves and their products but rather shows an understanding of where the customer is coming from – namely, faced with daily challenges and problems. This approach was so well received by Siemens Healthineers communications teams that the first edition of the book was out of print in no time and a new addition followed.