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How we work

The Spirit Link Way –
From strategy to implementation. Together.

Good healthcare communication is not simply a matter of having an agency come up with a creative idea. The communication environment of today is far too complex for that to work. Good healthcare communication can only be achieved together – from strategy to implementation.

Join us and discover the Spirit Link Way

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Explore
In a first step, we develop a common understanding of the task with all stakeholders. Our tried and tested approach here is dedicated meeting formats. Our primary goal here is to have a clear picture of the initial situation with all the relevant information on goals, target groups, requirements, market position and competition.
Position
The positioning strategy is developed in cooperation with the customer, in a process that centres on efficient workshop formats and strategic tools such as our positioning posters. We define what change of perception we are looking to achieve for a company, a topic, or product, hereby laying the foundations for successful communication.
Express
This is where the creative process starts: We develop visual and text-based ideas and test the messages on internal and external target groups. We involve the customer in the process through our co-creation workshops – and let the creative energy flow.
Produce
This stage is about implementing the ideas and the goals that have been set. We bring together the best of the best – and external experts if needed – to develop intelligent communication that is the perfect mix of elements such as websites, newsletters, brochures, advertisements, training, digital sales folders, and events.
Excel
Communication is only as good as the fruits it yields. This is why we rely on clearly defined KPIs as well as strategic control and continual adaptation of the individual elements of the overall strategy. Instrumental here is our extensive experience in the areas of multi-channel communication and data-driven marketing.

Better Healthcare Communication. Together.

Maybe you’d like to see some examples?

Our projects

Do any of the statements below sound familiar?

“I’m responsible for the global launch of a new CT scanner – from positioning and communication strategy to the launch itself.”

“I’m planning to adapt an international campaign for our new prescriptive medication for the German market and to develop a smart communication strategy that incorporates all possible channels.”

“We are planning a long-term integrated campaign to help raiseawareness for breast cancer among patients.”

“Our goal is to impress physicians with our pioneering services and create relations that last.”

We can help you in so many ways.

Let's get to know us! Join us on the Spirit Link way to better healthcare communication. Together.

GUNTHER TUTEIN
Managing Director
T: +49 (0) 91 31 / 97 792-0
Send an email

Customers who place their trust in us

  • Siemens Healthineers
  • Novartis
  • Boehringer Ingelheim
  • abbvie
  • Janssen
  • LEO Pharma
  • Kulzer
  • Fresenius Biotech
  • Getinge
  • ottobock
  • Daiichi-Sankyo
  • Fresenius Kabi
  • Novo Nordisk Haemophilia Foundation
  • B Braun
  • Fresenius Medical Care

Awards

When we develop campaigns, it is not to win awards but to help our customers be successful. Of course, when we manage both, it’s double the reason to celebrate.

Achievements we are proud of

11x COMPRIX

Award for creative healthcare communication

1x GWA HealthCare Award

Award for efficient marketing communication and outstanding communication solutions

2x iF DESIGN AWARD

Quality seal for outstanding product and design quality