SOMATOM go. platform
An international campaign for radiologists to launch a new generation of CT scanners from Siemens Healthineers with a mobile tablet-based workflow.
SOMATOM go. Launch trailer
Areas of application: events, websites, social media, app, intranet
SOMATOM go. App
Areas of application: events, sales
Exploring new ways together – this approach also requires courage and openness on the part of all those involved. And this is exactly what happened here, resulting in an excellent campaign with a high recognition value within a short time – a campaign tailored specifically towards the needs of the target group. The high demand from sales for apps and brochures shows how well this approach works in practice.