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Siemens Healthineers
SOMATOM go. platform
Our Task
An international campaign for radiologists to launch a new generation of CT scanners from Siemens Healthineers with a mobile tablet-based workflow.
SOMATOM go. Launch trailer
Areas of application: events, websites, social media, app, intranet
SOMATOM go. App
Areas of application: events, sales

A software simulation allows the customer to experience the mobile workflow first hand

An interactive room planner illustrates new design possibilities

Short videos illustrate system operation
The Conclusion
Exploring new ways together – this approach also requires courage and openness on the part of all those involved. And this is exactly what happened here, resulting in an excellent campaign with a high recognition value within a short time – a campaign tailored specifically towards the needs of the target group. The high demand from sales for apps and brochures shows how well this approach works in practice.
Award: Comprix
