Siemens Healthineers
Turn your city pink


One in ten women is affected by breast cancer, the most common type of cancer among women worldwide. As the leading provider of solutions for breast cancer diagnostics, Siemens Healthineers has set itself the goal of creating widespread awareness of the often underestimated importance of early detection.

Our Approach

Together with our customer, we developed an integrated awareness campaign with the motto: “Turn your city pink! Raise awareness of breast cancer”. The key idea was to make people around the world aware of the importance of early detection and encourage people to take action themselves. The campaign included a very visible campaign colour – pink – the colour stands for the fight against breast cancer worldwide. For every single activity, Siemens donated five US Dollars to an international breast cancer organisation.

The Outcome

In just one year campaign led to the development of a global community which, through numerous activities and active exchange, helped increase awareness of the crucial issue of breast cancer early detection.

More than 250,000 page views on the campaign website
More than 18,200 pink photo and video submissions from a total of 76 countries
157,000 Facebook fans, roughly 90% of whom are female

Awards: Comprix, GWA HealthCare Award

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Managing Director
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