Turn your city pink
One in ten women is affected by breast cancer, the most common type of cancer among women worldwide. As the leading provider of solutions for breast cancer diagnostics, Siemens Healthineers has set itself the goal of creating widespread awareness of the often underestimated importance of early detection.
This website contained a host of information on the early detection of breast cancer and a virtual map of the world including a voting tool for users to upload photos and videos of their initiatives and activities in pink.
Social media was at the heart of our marketing activities: participants were encouraged to promote their initiatives and activities on social media channels to help get people actively talking about breast cancer.
Tina travelled to 17 different cities in 11 countries. Her mission: Equipped with all manner of ideas and pink objects, Tina had everything she needed to motivate people and get them on board with the campaign.
The app was the perfect way to upload the different pink activities and initiatives directly to the website – any time any place.
Online: Facebook ads, banners, LinkedIn campaign for physicians
Offline: Pink-themed installations in selected cities, print ads, Siemens staff events
Besides winning an iPad, the person with the majority of votes for their pink activity was also invited to the big charity ball in London.
In just one year campaign led to the development of a global community which, through numerous activities and active exchange, helped increase awareness of the crucial issue of breast cancer early detection.
Awards: Comprix, GWA HealthCare Award